design: A clean style with a broken grid, resulting in a natural viewing experience for users.
approach: I focused primarily on expanding the clean, friendly, and inviting aesthetic of Equitas Health into both the experience of visiting an office or their website by incorporating custom photography with an open and easy-to-follow page design. Our main objective has been to create a welcoming feeling while offering patients of all backgrounds easy access to much-needed community services. While the desire for the main brand was to generate a visual consistency and corporate clarity, there were many opportunities with the many sub brands to flex my creative muscles. For the bulk of my time, I was in the rare position of using all of my artistic, graphic design, strategic branding, environmental design, web development, and production talents for good.
Sample pages from updated brand guidelines:
In-house team, 2014-2019: Joel Diaz, Adam Brouillette, Jenny Bell, Tony Pellerite, Patrick Butler, Alyssa Chenault, Liz Rose-Cohen, Kevin Terry Smith, Matthew Bailey, Ryan Bauer, Eric Drewes